The diver’s team of HHGC is organized in order to provide the client’s information about Afghan society, hence define appropdate strategies

and tools to implement targeted communication campaigns.

Taking advantage of the interaction between the HHPA and Goya we propose to closely link the development of communication strategy and

design of materials with formative research and matedal testing.

We aim lobe involved in pre-campaign research module based on survey, focus group discussion and in dept interview that could be directly integrated into the improvement of research objectives and in creation

of communication materials. Once we designed the material will be

tested with representative audience before they developed or broadcast on a large scale.

The chart below describes the variable taken into account while developing a campaign. These are milestones that correspond to validation stage in order to make a public information or marketing

campaign successful. All campaigns designed by us and will go through

this process of development in order to comply with the best quality standards and reach communication objectives.

• Research
• Strategy

Testing

Finalization

Placement

Monitoring Impact